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Optimizely - Digital Experience Platform

Create content your customers will love

Optimizely offers marketing teams and others the ability to manage and optimise their digital activity and customer experience across every touchpoint.

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Optimizely Value Proposition

Optimize digital experiences to deliver a best-in-class customer journey

Optimizely's software enables businesses to manage, experiment and optimize their digital experiences through A/B testing, data-driven insights, personalized content, and controlled feature rollouts, fostering continuous improvement and informed decision-making.

Experimentation and A/B Testing

Test the entire digital experience.

Optimizely is designed to experiment and compare different versions of webpage, visuals, features rollouts, algorithms, etc., to determine which one performs better according to your key metrics

Personalization

Deliver personalized experiences to different user segments.

Optimizely is using data and user behavior insights, companies can tailor content, offers, and interactions to individual users, enhancing engagement and conversions.

Performance Edge

Load faster than a blink of an eye :

Optimizely Performance Edge is a faster way to deliver client-side web experiments that takes advantage of a distributed network called "the edge." It improves page performance by performing targeting and variation assignment tasks at the Edge instead of in the browser.

Data-Driven Decision Making

Make the right decision based on datas.

The platform provides tracks your key metrics and data or insights that help businesses make informed decisions about design, content, and user experience improvements. 

Quantify the impact of a change and calculate the return on investment (ROI) of your optimization efforts.

Cross-Channel Optimization

Create a seamless and unified customer experience.

Optimizely supports experimentation across various digital channels, including websites, mobile apps, email campaigns, and more. This enables businesses to optimize the user experience across their entire digital presence. 

Cross-teams collaboration

The platform provides tools that bridge the gap between developers and marketers. Marketers can create experiments and variations without needing deep technical knowledge, while developers can ensure the technical aspects of implementation are seamless.

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Products

Create content your customers will love

Empower your teams to plan, create and publish exceptional digital experiences—faster than ever before. 

Take control of content

Transform the way teams plan, create and publish content, accelerating time to market through a complete Content Marketing Platform & Content Management System.  All in one place. 

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Test your way to perfection

Run experiments, generate insights, and continuously optimize experiences across every channel. And if at first you don’t succeed then learn, learn, and learn again. You're just one experiment away from greatness...

Optimizely Experiment

Optimize commerce, maximize profit.

Create a more personal buying process with a fully integrated solution. Don't chase the sale. Let the sale chase you with powerfully personalized e-commerce experiences that win hearts, minds, and wallets.

Optimizely - Monetize
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🩶  We love: Optimizely is the best tool to bridge the gap between your different teams, marketers and developers on a unique & easy-to use platform. Your teams work together towards better customer experience.

🔧 Our favorite feature: Optimizely AI. Get ideas, recommendation, generate contents, enrich your assets, enhance your experiments... Optimizely has embedded AI across the entire platform to reinvent the way you create and interact... And it's a game changer!

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Optimizely Pricing - Orchestrate

Content Marketing Platform

Plan campaigns, create content, and seamlessly collaborate across teams.

  • Digital asset management
  • Handle tasks and workflows
  • Streamline work requests
  • Integrated calendar to track timelines
  • Easy commenting and collaboration to avoid bottlenecks

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Content Management System

Power dynamic websites and compose exceptional digital experiences.

  • Drag-and-drop authoring and layout
  • Headless APIs (GraphQL)
  • Multi-channel content mode
  • Form & survey creation
  • Search & navigation
  • Google Analytics & SEO integration
  • User, role, & access management

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Optimizely Pricing - Experiment

Web Experimentation

Run tests, uncover insights, and continuously refine every customer interaction.

  • Run many types of A/B tests
  • Reliable results with stats engine
  • Personalize content
  • AI predictive audiences

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Feature Experimentation

Validate new features and deploy high-quality releases — safely and quickly.

  • SDKs in 10 programming languages
  • Advanced audience targeting
  • Cached data files keep your app fast
  • Robust community and docs

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Optimizely Pricing - Monetize

Configured Commerce

Launch, scale and transform your commerce shop with a suite of built-in tools.

  • Multi-site and multi-lingual
  • Visitor targeting
  • Project collaboration
  • Inventory and order management

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Customized Commerce

Build and design a commerce experience to serve your business' unique needs.

  • Multi-site and multi-lingual
  • Inventory and order management
  • Cached data files keep your app fast
  • Robust community and docs

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